Cookie Policy

Effective Date: 10-07-2026
Last Updated: 10-07-2026

1. Introduction

This Cookie Policy explains how TheMasterAthlete (“we”, “our”, “us”) uses cookies and similar technologies when you visit our website, mobile applications and related services (collectively, the “Platform”).

By continuing to use our Platform, you agree to the use of cookies as described in this policy, subject to the choices you make through our cookie consent banner.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember your preferences, improve performance, personalise your experience and analyse how visitors use the Platform.

We may also use similar technologies such as local storage, web beacons, pixels and software development kits (SDKs) within our mobile applications.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of the Platform and cannot be disabled.

They may be used to:

  • Maintain secure logins

  • Authenticate users

  • Protect against fraudulent activity

  • Maintain shopping basket or subscription information

  • Remember cookie preferences

  • Enable core website functionality

Without these cookies, parts of the Platform may not function correctly.

Functional Cookies

These cookies remember choices you make to improve your experience.

Examples include:

  • Preferred language

  • Time zone

  • Theme preferences

  • Dashboard layout

  • Remembering your training settings

  • Saving coaching preferences

Performance and Analytics Cookies

These cookies help us understand how visitors use the Platform.

Information collected may include:

  • Pages visited

  • Features used

  • Session duration

  • Device type

  • Browser type

  • Operating system

  • Approximate location

  • Referral source

This information is used to improve performance and user experience.

We may use analytics providers including:

  • Google Analytics

  • Microsoft Clarity

  • Other analytics providers introduced in the future

Analytics data is aggregated wherever possible.

Personalisation Cookies

These cookies allow us to personalise your experience.

Examples include:

  • Remembering favourite events

  • Suggested training plans

  • Recently viewed content

  • Saved searches

  • Recommended articles

  • Personal dashboard configuration

Marketing Cookies

With your consent, we may use marketing cookies to:

  • Measure advertising performance

  • Deliver relevant advertisements

  • Limit repeated adverts

  • Measure campaign effectiveness

Marketing cookies are only used where you have provided consent.

4. Coaching and Athlete Features

Where you use coaching features, cookies may remember:

  • Active coach account

  • Linked athletes

  • Selected training groups

  • Coaching dashboard preferences

  • Recently viewed athlete profiles

  • Session planning preferences

These cookies improve usability and do not replace secure account authentication.

5. AI Features

As our Platform develops, cookies or local storage may be used to improve your AI experience by remembering:

  • Preferred coaching style

  • Training preferences

  • Selected goals

  • Previous AI conversations

  • User interface preferences

No cookie stores your password or full personal profile.

6. Third-Party Cookies

Some services integrated into our Platform may place cookies.

These may include:

  • YouTube

  • Vimeo

  • Stripe

  • PayPal

  • Google

  • Meta

  • LinkedIn

  • Intercom

  • Trustpilot

  • OpenStreetMap

  • Embedded competition services

  • Future wearable integrations

Each provider has its own privacy policy governing the information it collects.

7. Managing Cookies

You can manage or withdraw your consent at any time using our Cookie Preferences tool.

Most browsers also allow you to:

  • Delete cookies

  • Block cookies

  • Restrict third-party cookies

  • Receive notifications before cookies are stored

Please note that disabling essential cookies may affect the operation of the Platform.

8. Mobile Applications

Our mobile applications may use technologies similar to cookies to:

  • Keep you signed in

  • Remember preferences

  • Synchronise training data

  • Improve performance

  • Deliver notifications

  • Maintain secure sessions

These technologies are subject to the same principles described in this policy.

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or the services we provide.

The latest version will always be available on our Platform.

10. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

TheMasterAthlete

Email: info@themasterathlete.com 

Website: https://themasterathlete.com https://themasterathlete.coach