Coach Terms & Professional Standards

TheMasterAthlete

Version: 1.0
Effective Date: 10-07-2026
Last Updated: 10-07-2026

1. Purpose

These Coach Terms apply to every user who registers, advertises or provides coaching services through TheMasterAthlete.

These terms should be read alongside our:

  • Terms & Conditions

  • Privacy Policy

  • Medical Disclaimer

  • AI Transparency Policy

  • Community Guidelines

By registering as a coach, you agree to comply with these Coach Terms.

2. Role of TheMasterAthlete

TheMasterAthlete provides technology that enables coaches and athletes to connect, communicate and share training information.

Unless expressly stated otherwise, TheMasterAthlete:

  • is not the employer of any coach;

  • is not responsible for coaching decisions;

  • does not supervise coaching sessions;

  • does not guarantee coaching quality;

  • does not endorse individual coaches;

  • is not party to agreements between coaches and athletes.

Each coach operates independently.

3. Coach Eligibility

By registering as a coach you confirm that:

  • you are at least 18 years old;

  • you are legally permitted to provide coaching services;

  • all information you submit is accurate;

  • you will maintain your profile information.

Where you state that you hold coaching qualifications or certifications, you confirm that those statements are accurate and not misleading.

TheMasterAthlete may request evidence of qualifications, insurance or identity at any time.

Failure to provide requested information may result in suspension or removal of coaching privileges.

4. Professional Standards

Coaches agree to act professionally at all times.

This includes:

  • treating athletes with respect;

  • maintaining professional boundaries;

  • communicating honestly;

  • providing evidence-informed coaching where appropriate;

  • acting within the limits of their competence;

  • maintaining confidentiality;

  • respecting athlete welfare above sporting performance.

Coaches must not knowingly provide advice that places an athlete at unreasonable risk.

5. Safeguarding

Coaches working with children or vulnerable adults must comply with all safeguarding legislation and governing body requirements applicable within their jurisdiction.

Where required, coaches are responsible for obtaining:

  • criminal record checks;

  • safeguarding training;

  • governing body registrations;

  • insurance;

  • parental consent.

TheMasterAthlete may suspend any coach where safeguarding concerns arise.

We may cooperate with law enforcement, governing bodies or safeguarding authorities where required by law.

6. Insurance

Coaches are strongly encouraged, and may in some jurisdictions be required, to maintain appropriate insurance including:

  • Professional Indemnity Insurance;

  • Public Liability Insurance;

  • Professional Liability Insurance;

  • other insurance required by applicable law.

TheMasterAthlete may request evidence of insurance before permitting certain coaching activities.

Maintaining insurance remains the responsibility of the coach.

7. AI-Assisted Coaching

Coaches may use AI tools provided by the Platform.

AI-generated recommendations:

  • are advisory only;

  • do not replace professional judgement;

  • should always be reviewed before being shared with athletes.

The coach remains fully responsible for all advice provided to athletes, whether generated manually or assisted by AI.

8. Athlete Data

Coaches may access athlete information only where the athlete has granted permission through the Platform.

Coaches agree to:

  • use athlete information only for legitimate coaching purposes;

  • keep information confidential;

  • comply with applicable data protection legislation;

  • stop accessing athlete information when authorisation ends.

Coaches must not copy, sell or distribute athlete data without appropriate legal authority.

9. Coach Content

Coaches retain ownership of original training programmes, articles, videos and educational materials they create.

By uploading content to the Platform, coaches grant TheMasterAthlete a non-exclusive licence to host, display and distribute that content as necessary to operate the Platform.

Coaches confirm that they own, or have permission to use, all content they upload.

10. Payments

Where coaching services are offered through the Platform:

  • coaches remain responsible for complying with tax obligations;

  • coaches are responsible for accurately describing their services;

  • TheMasterAthlete may charge platform fees or commissions where applicable.

Additional Marketplace Terms may apply if direct payments between athletes and coaches are introduced.

11. Prohibited Conduct

Coaches must not:

  • harass athletes;

  • discriminate unlawfully;

  • misrepresent qualifications;

  • guarantee sporting success;

  • encourage unsafe training practices;

  • promote prohibited substances;

  • engage in abusive behaviour;

  • misuse athlete data;

  • circumvent Platform payment systems where prohibited;

  • attempt to recruit users using deceptive practices.

Serious breaches may result in immediate removal from the Platform.

12. Suspension and Removal

TheMasterAthlete may suspend or terminate coach accounts where we reasonably believe:

  • these Coach Terms have been breached;

  • safeguarding concerns exist;

  • fraudulent behaviour has occurred;

  • qualifications have been misrepresented;

  • users are placed at unreasonable risk;

  • the integrity or reputation of the Platform may be harmed.

Where appropriate, coaches may be given an opportunity to respond before a final decision is made.

13. Athlete Relationships

The relationship between a coach and an athlete is independent of TheMasterAthlete.

Unless expressly agreed in writing, TheMasterAthlete is not responsible for:

  • coaching contracts;

  • coaching fees;

  • training outcomes;

  • disputes between coaches and athletes;

  • missed sessions;

  • cancellations;

  • refunds for coaching services;

  • communication outside the Platform.

Coaches are responsible for clearly communicating:

  • the services they provide;

  • their availability;

  • expected response times;

  • coaching fees (where applicable);

  • cancellation arrangements.

14. Communication

The Platform may provide messaging and communication tools.

Coaches agree to communicate professionally at all times.

Communication must never include:

  • harassment;

  • bullying;

  • discrimination;

  • inappropriate language;

  • unwanted marketing;

  • sexually explicit content;

  • threats or intimidation.

TheMasterAthlete may monitor reports of misuse and investigate complaints where necessary.

15. Online and In-Person Coaching

TheMasterAthlete may facilitate:

  • online coaching;

  • video consultations;

  • training programme delivery;

  • performance reviews;

  • competition preparation;

  • in-person coaching sessions.

TheMasterAthlete is not responsible for supervising any coaching session.

Any coaching session arranged between a coach and athlete remains entirely their responsibility.

16. Coach Profiles and Verification

The Platform may display information including:

  • biography;

  • coaching experience;

  • qualifications;

  • specialisms;

  • languages spoken;

  • athlete testimonials;

  • coaching history;

  • verification status.

Verification by TheMasterAthlete confirms only that certain information has been checked where stated.

Verification does not constitute an endorsement or guarantee of coaching ability.

17. Ratings and Reviews

Athletes may be able to rate or review coaching services.

Reviews should be:

  • honest;

  • fair;

  • based upon genuine experience;

  • respectful.

TheMasterAthlete reserves the right to remove reviews that are:

  • abusive;

  • defamatory;

  • misleading;

  • fraudulent;

  • irrelevant;

  • unlawful.

Repeated attempts to manipulate ratings or reviews may result in suspension.

18. Continuing Professional Development

We encourage coaches to maintain their knowledge through continuing education.

TheMasterAthlete may provide:

  • educational resources;

  • webinars;

  • certification programmes;

  • research summaries;

  • coaching best practice guidance.

Participation in these activities does not create an employment relationship between the coach and TheMasterAthlete.

19. Governing Body Compliance

Where a coach is affiliated with a governing body, club or federation, they remain responsible for complying with:

  • codes of conduct;

  • disciplinary rules;

  • safeguarding policies;

  • anti-doping regulations;

  • licensing requirements;

  • insurance requirements.

Nothing within the Platform removes those obligations.

20. Independent Contractor Status

Unless expressly agreed otherwise in writing, coaches operate as independent professionals.

Nothing in these Terms creates:

  • an employment relationship;

  • a partnership;

  • a joint venture;

  • an agency relationship

between TheMasterAthlete and any coach.

Coaches remain responsible for their own:

  • taxes;

  • insurance;

  • business registrations;

  • professional obligations.

21. Intellectual Property

Coaches retain ownership of the original coaching materials they create.

However, coaches must not:

  • copy proprietary AI outputs for resale as standalone products where prohibited by our Terms;

  • reproduce Platform software;

  • reverse engineer Platform features;

  • use TheMasterAthlete branding without written permission.

TheMasterAthlete retains ownership of all Platform software, AI systems, branding, databases and proprietary technology.

22. Limitation of Liability

To the fullest extent permitted by law, TheMasterAthlete accepts no responsibility for:

  • coaching advice provided by coaches;

  • coaching outcomes;

  • athlete performance;

  • injuries;

  • missed competitions;

  • commercial disputes;

  • unpaid coaching fees;

  • cancellations;

  • reputational loss arising from coach–athlete relationships.

Nothing in these Terms excludes liability that cannot lawfully be excluded.

23. Changes to Coach Services

We may introduce additional coaching functionality, including:

  • coach marketplaces;

  • team management;

  • club administration;

  • federation tools;

  • AI-assisted video analysis;

  • competition management;

  • payment processing;

  • coach certification.

Where additional services are introduced, these Coach Terms may be updated.

24. Contact

Questions regarding these Coach Terms may be directed to:

TheMasterAthlete

Website: https://themasterathlete.com

Email: info@themasterathlete.com